Our friends at The Op-Ed Project have summarized it best. Every good pitch needs to answer three basic questions:

But let’s face it, these three questions are only the foundation; pitching a solutions-oriented story is made far more complex because solutions are still suspect to some editors. If you’re pitching a solutions-oriented story, here are some things you want to flag very clearly in your concise, clear correspondence:

Indicators you have already found that this is a response worth investigating further. Think hard data, multiple credible sources, stuff that helps the editor quickly see that you’re invested in a rigorous investigation.

Any potential limitations of the response that you’re already picking up on. This will help the editor understand that you’re not planning on writing a fluff piece.

A short list of the kinds of hard-nosed experts you might tap for interviews. Think scholars, people who have worked on the frontlines for years, customers who use a product, and more. This helps the editor conclude that you mean business when it comes to your reporting—you’re not planning on just interviewing the do-gooders and calling it a day.

And, of course, don’t forget the super basic stuff: Include your phone number and email with your signature. Be sure to include hyperlinks to pieces you’ve done previously so the editor can quickly vet your work. And check back within a week if you haven’t heard anything. All editors are overextended. Most appreciate a polite check-in.