- Acknowledge the complexity of a controversy. It makes audiences more open to learning about different viewpoints.
- Look at the same issue in a different geographic location or time in history. When we widen the lens, it helps the audience to broaden their understanding of the problem and it revives curiosity.
- Diversify your sources and don’t interview the “usual suspects.” Look for cross-cutting identities and voices directly affected by the issue. Think about sourcing and be very intentional about the sources you select.
- Include interesting details such as a metaphor used by your source which can help paint a fascinating picture of the story behind a person’s beliefs.
When you don’t just focus on the facts, but also make room to explore the unique and complex sides of an issue, you tell a more accurate, fuller story.