In March 2018, the Advertiser officially launched its new content strategy. Krift penned a column promoting the change, and solutions journalism stories got their own landing page. The newsroom also launched a Facebook page dedicated to solutions journalism, and uses the hashtag #sojomgm for branding. Krift also has ideas to engage community leaders about the change; by reaching out to organizations like the Chamber of Commerce, he hopes to catalyze trickle-down awareness of the outlet’s new solutions orientation. “It’s not really real unless you announce it,” he says. Future plans include community meet-ups: reporter-led conversations that anyone can show up to and discuss the news and the Advertiser’s coverage.