Engagement is always a learning exercise - there's not a magic formula that works all the time. Our partners have experimented with multiple ways to organize engagement activities, and for most, it is a process of trial, error, and learning to find an approach that works.
Start somewhere. Community engagement can seem like a lot of extra work, and it can be daunting to hand over the reins of the conversation to a facilitator or to the audience who may say some unexpected (or uncomfortable) things. It will require a different kind of listening, and a willingness to open up your journalism to being more community-directed and influenced.
But don’t be intimidated. Transparency and honesty about where you’re coming from - a place of good faith - goes a long way to strengthening relationships, building trust and making engagement successful.
Relevant Case Studies:
“We’re living in this social renaissance. There are so many new ideas emerging around the world, responses to every problem. Some of them are terrible and they don’t work. Some of them are fantastic. We’re in the lighting business. They really need the attention of journalism so that they can be scrutinized and grow if necessary.”