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Chapter I

Introduction

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Contents
  1. I. Introduction (15m)
  2. II. Choose Your Own Adventure (30m)
  3. III. Case Studies (50m)
  4. IV. Best Practices (35m)
Resources

Engagement Toolkit

Welcome

Welcomeedlab 005c8ebf7a0bc38497a7c4445b282cf56ef40d5f27b9bb9e243b3d44f4e25721 One of many Education Lab community engagement events organized by the Seattle Times.

Newsrooms everywhere are searching for ways to meaningfully connect and build relationships with their audiences. For many, this is an existential challenge, made more complicated by a media and information ecosystem increasingly vulnerable to misinformation, distrust, and divisiveness. Fatigued by negative news, some audiences are tuning out, no longer confident in the media’s capacity to reflect either the reality of their lives or the interests of their communities.

Solutions journalism offers an opportunity to change that dynamic. Stories that better reflect the whole of a community – its problems and the responses to those problems – can create a platform for more constructive discussion, which in turn can lead to corrective action and innovation. In this way, there’s an organic and powerful interplay between solutions reporting and audience and community engagement.

Cultivating and sustaining this sort of dialogue demands effort at a time when newsroom resources are ever more scarce. The good news: We know that audiences and communities desperately crave to participate in a new sort of conversation. They want constructive stories that help them take action against seemingly intractable problems. They want the tools and fora to talk across political, racial, and cultural divides.

The Solutions Journalism Network and others have documented the strong strategic connection between solutions reporting and activities that drive constructive public discourse and productive online discussions. Through the experiences of our partners, we have seen the power of solutions journalism to build trust with communities, particularly those that feel disengaged, alienated, or left out of the media. We have also seen evidence that solutions-oriented news gives consumers greater levels of self-efficacy, energy, and connection to their community, strengthening the constructive agency of individuals and groups and catalyzing productive participation in society.

There are many resources and communities of practice emerging on a daily basis to tackle the engagement challenge. This Guide does not intend to duplicate the knowledge contained in other communities of practice, toolkits, and guides (see the “Resources” section for a curated list of these). Rather it will focus narrowly on the mutually reinforcing relationship between solutions journalism and audience engagement activities. Through the experiences of our newsroom partners, you’ll see the impact that audience and engagement strategies can have on solutions reporting and newsroom relationships. You’ll find information about designing and managing online and offline activities that amplify solutions stories and drive more constructive public discourse. We’ll share tools, tactics, insights, and best practices from newsrooms that have reimagined their coverage by better understanding and addressing the needs of their communities.

This toolkit was produced by Natalie Chang and the staff of the Solutions Journalism Network.

Resources

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What is engagement?

It comes down to a focused and intentional effort to better connect audiences with journalists, leading to higher-quality news that better serves citizens. Reporting and engagement activities frequently play out in an interactive, virtuous cycle, such that the journalism informs the engagement activities, which in turn inform the reporting. When done well, solutions journalism and engagement are fully integrated, such that “engagement” is not a discrete activity but intrinsic to the journalism itself and the outlet’s value proposition.
Engagement Toolkit

Welcome
I WORK IN, TEACH, OR STUDY JOURNALISM Not a journalist, but I want to learn about solutions.
AS A MEMBER, YOU WILL BE ABLE TO:
  • Access our training curriculum or attend a training
  • Share your stories
  • Join a local community of journalists
  • Attend story workshops and events to hone your craft
  • Get funding and additional support
  • Access the full Solutions Story Tracker®
  • Save favorite stories and create collections in your user profile
  • Receive emails containing the above offerings via occasional email throughout your membership
TO JOIN, PLEASE SUBMIT THE FOLLOWING INFORMATION (*=REQUIRED)

Not a journalist? Register here instead.

Your information will be used to better support and enable your membership. We care about your privacy and, in accordance with GDPR regulations, request your consent before giving you access to the membership services described above. You will also receive customized communications tailored to your interests as described by your selections. We will never sell your information to 3rd parties. You can cancel your membership and change your communications preferences at any time, though this may prevent you from participating in the opportunities provided by this program. View our full privacy policy here. By clicking submit, you accept these terms.

Here is what you will get:
  • Unlimited access to thousands of stories from around the world
  • First look and access to new features, tools, and resources
  • Curated newsletters with top stories
  • Invitations to SolutionsU community events
  • Receive emails containing the above offerings via occasional email throughout your membership
  • And much more to come…
It’s easy and will take less than 2 minutes.

Journalist or J-School? Register here instead.

Your information will be used to better support and enable your membership. We care about your privacy and, in accordance with GDPR regulations, request your consent before giving you access to the membership services described above. You will also receive customized communications tailored to your interests as described by your selections. We will never sell your information to 3rd parties. You can cancel your membership and change your communications preferences at any time, though this may prevent you from participating in the opportunities provided by this program. View our full privacy policy here. By clicking submit, you accept these terms.