Why would a local television station want to produce solutions journalism? And what is solutions journalism anyway?
“It goes beyond just pointing out the problems and saying, ‘Somebody needs to do something,’” says Tom Miller, a reporter and anchor at KXAN in Austin, Texas.
“If we’re going to be talking about problems, we should be looking for who’s doing this right,” said Kelly Hinchcliffe, digital education reporter at WRAL in Raleigh, North Carolina.
At first glance, solutions journalism may seem like something TV news has been doing for a long time. If a station has a consumer reporter who takes on viewers’ problems and gets them solved, isn’t that solutions journalism? Or what about features on people or groups helping others? There’s nothing wrong with either of these TV staples, but they’re not examples of solutions journalism.
The Solutions Journalism Network encourages journalists to investigate what’s being done about a problem just as thoroughly as they investigate the problem itself. So solutions stories examine how an existing response works and whether or not it’s making a difference. And these stories include limitations of the response because there’s no silver bullet that will fix any social ill.
While solutions stories can focus on a central character, they’re not fluffy features or PR. And while they point out what’s being done about a problem, they don’t cross the line into advocacy.
Stations that have adopted a solutions approach say it changes the way they approach stories and deepens their coverage.
“We had fallen into a pattern of telling an inspiring story but offering no evidence it could work,” said Melissa Greenstein, assistant news director at KSHB in Kansas City. “We did a lot of profiles. Now we include limitations.”
“Solutions informs our reporting,” said Jeff Harris, news director at WBBM in Chicago. “It’s part of the conversation about finding stories. We investigate problems and we investigate solutions.”
News managers say solutions journalism can be a differentiator in markets where viewers often say the local news all looks the same and is too depressing to watch. “It helps us be distinctive,” says WXIA Atlanta news director Jennifer Rigby, “to move beyond superficial reporting.”
