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Peer Pressure Can Be a Lifesaver

Helen Coster

May 14, 2014 |

The New York Times |

Text |

1500-3000 Words

Response Location: Kenya

Positive peer pressure - most specifically encouraging community influencers to lead by constructive example - has served as the key to adoption of various technologies and practices to improve quality of life for people worldwide. Whether it's using a new water purification device in Africa or encouraging mothers to breastfeed in South America, it has been behavioral psychology - the human need to meet social norms - more than other incentives that has instigated true and positive change.

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