I. Introduction
(15min)
Welcome
How to Use this Guide
Diagnostic
II. Choose Your Own Adventure
(30min)
Ensure Coverage is Relevant to Community Concerns
Amplify Community Voices
Reach Marginalized or Undercovered Communities
Create a Platform for Participatory Civic Action
Facilitate Civil Discourse Between Disparate Groups
Deliver Deeper Customer Value
III. Case Studies
(50min)
AL.com ("Tackling the Gap")
Choteau Acantha ("The Montana Gap")
The Christian Science Monitor
Detroit Free Press ("Our Children: Searching for Solutions")
KCPT
Minneapolis Star Tribune ("Muslims and De-Radicalization: What Works?")
The Seattle Times ("Education Lab")
The Tennessean ("The Cost of Growth and Change"; "Civility Tennessee")
Wyoming Public Media ("I Respectfully Disagree")
Your Voice Ohio
IV. Best Practices
(35min)
Listen and Get to Know Your Community
Assess Your Presence and Reach
Convene the Right People
Find a Partner or Collaborator
Cultivate the Right Space (Physically and Digitally)
Experiment
Engagement Resources