Long shot: Vaccination campaigns move at the speed of trust


Health centers around Cleveland seek to build trust with residents in order to dispel misinformation and increase vaccination rates against COVID-19. Health officials use social media, engage with trusted messengers like local religious leaders, and acknowledge fears while gently pushing back against misinformation to effectively build trust among the community. Culturally competent and targeted outreach has also been an effective way to convince people to get vaccinated within some immigrant communities.

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