The Newton experiment: How a rural Kansas weekly newspaper refreshed an outdated business model


In an age where small, rural newspapers are shrinking and disappearing, local paper Harvey County Now started engaging more with its audience to find ways to better meet their news needs to keep money flowing and the newspaper afloat. From sending out e-newsletters, hosting local events and launching a premium membership program called Press Club, which grants access to benefits like concert tickets and exclusive events, Harvey County Now managed to increase its profits while simultaneously keeping its audience and print paper intact.

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